Experience the Joy of the Air Max 270

9:42am: screams of delight tear throughout the cavernous space that houses Sneaker Freaker’s editorial squadron. Heads turn in the direction of a particular computer monitor, the epicentre of the newcomer good vibes and the reason quickly becomes clear: it’s a new colourway, and it’s a banger.

Swathes of black knitted material are seen flowing across the upper, embraced by fused panels that imply snugness and security. The radiant ‘Hot Punch’ bubble below that supports the heel captivates its audience with a soft yet impactful presence. But soon the shoe’s hypnotic effect wears off, bottoms return to desk chars and the day continues as if nothing had ever happened.

The Nike Air Max 270 ‘Hot Punch’ is set to release on February 1 at select stockists.