Extra Butter and adidas Consortium Link Up On an Indian-Exclusive SC Premiere
New York’s took things international last month when they opened the doors to their location in . Now, the retailer have linked up with on the SC Premiere, taking inspiration from India’s most popular sport, cricket.
Extra Butter Co-Founder and CEO Ankur Amin says, 'What excites me about the opportunity in India is the chance to tell some personal stories that are meaningful to me and my brother, as New Yorkers of Indian origin. I'm grateful to Adidas for giving us our first opportunity.'
Extra Butter Co-Founder & CFO Nick Amin adds, 'It's special that a global brand like Adidas feels as enthusiastic as us at Extra Butter about the Indian consumer.'
Ahead of the 2023 Cricket World Cup held in India, Extra Butter and adidas Consortium have tapped the heritage of the sport and how it has been woven into the fabric of Indian society. , a white cable knit upper is used with red accents throughout that are taken from a cricket ball. adidas branding is found in Hindi on the flag tab, and the years India has won the Cricket World Cup are seen on the medial side in gold foil. Extra Butter branding is found on the heeltab and insole, with accompanying apparel to go with the sneaker.
The Extra Butter x adidas Consortium SC Premiere ‘Cableknit 2.0’ is set to drop exclusively at Extra Butter Mumbai’s channels on November 4, 2023, retailing for 13,500 INR. Check out the photos above and hit the link below to purchase.