Rihanna Kicks off 2025 with the Fenty x PUMA Avanti LS

and are kicking off 2025 with the new PUMA Avanti LS. Once again drawing inspiration from the legendary PUMA King football boot – one of the most iconic designs in the history of the sport – this release reimagines classic athletic elements with a contemporary twist.

The design of the Avanti LS also takes from other models within PUMA’s extensive archive, including beloved silhouettes like the and . Rihanna has incorporated an on-trend fold over tongue, which is a motif popular among more fashion-skewed sneaker stylings thanks to the terrace resurgence. The debut colourway boasts premium royal blue suede uppers, contrasted nicely by a classic sail-coloured Formstrip running along the sides. Adding to its unique appeal, the design showcases gum studs on the outsole that extend up the spine of the shoe, a tribute to the performance-driven DNA of the legendary PUMA King. The Avanti LS also incorporates gold Fenty lettering on the tongue, above the Formstrip and on the insoles, while the PUMA emblem makes a bold appearance on the tongue.

PUMA first joined forces with Rihanna in 2014, appointing her as their creative director and brand ambassador. Since then, they’ve dropped numerous high-profile designs, including the PUMA Creeper, a reimagining of the classic and several remixes of the PUMA Slide.

The Fenty x PUMA Avanti LS will be available starting January 16 at PUMA and select retailers.

In the meantime, make sure to explore PUMA’s 2024 to gear up for the year ahead!