An Ode to the Early 2000s: HIDDEN.NY Reveals Custom Air Force 1

Starting as a mood board in 2016, is the chief collector and archivist of culture on the internet. The Instagram page, which boasts nearly three million followers, never fails to elicit nostalgia, intrigue and excitement. Growing into a multifaceted brand, Hidden has become a frequent flyer in the sneakersphere, most notably through work with on the or While no official Nike collaboration has been released, HIDDEN.NY is serving up a custom Nike Air Force 1.

The AF-1 draws inspiration from the early 2000s era of sneaker culture. The all-white upper with a green Swoosh and HIDDEN stamp logo on the heel is reminiscent of many classic Air Force 1s from that era, like the 'Roc-A-Fella' and Terror Squad pairs. Being customs, the HIDDEN Forces remember the Nike Bespoke program from the legendary 21 Mercer location, and HIDDEN.NY celebrates every aspect of this golden age with this AF-1.

The HIDDEN.NY custom Nike Air Force 1 will be released exclusively on March 27 via hiddenppf.com and members will get early access to the drop. For the best chance to cop, subscribe to the HIDDEN newsletter.