Nike Unlaced Sneaker Boutique for Women Goes Live
Female sneaker enthusiasts are a powerful bunch, so it’s only right that was designed specifically for all the female kick lovers out there – a massive market so often left out of huge hype drops and GR size runs. Unlaced's site finally launched today.
Choices at Unlaced are far from limited, with weekly re-ups curated by self-proclaimed Air Max addict – and senior fashion editor of i-D magazine – Julia Sarr-Jamois. These carefully selected releases will filter in for the first six weeks of the digital shop launch. Influenced by , the first release begins with limited colourways of the , and of course the hyped . Along with Sarr-Jamois, Nike collaborated with like-minded creatives and athletes renowned for their style to create handy how-to-wear tutorials.
Unlaced is a love letter to sneaker-loving women; a fresh opportunity focused solely on women's products in both sportswear and tech performance. Sarr-Jamois wants to ‘encourage people to understand that there are no rules.’ Unlaced's presence in Nike stores will follow later this year.