Is This the Future of Sneaker Releases?

In the 21st century there’s barely a corner of daily life that hasn’t succumbed to the ease of the digital. And the world of sneakers is no different. We’ve seen AR drops and releases via AirDrop, but latest rollout takes the cake.

Teaming up with the titans of at-home AI, Amazon and Google, the ‘Bok are giving away 50 pairs of Swarovski-adorned . To win the sparkling sneaks, say ‘Hey Google, open Reebok Sneaker Drop’, or ‘Alexa, open Reebok Sneaker Drop’, depending on your device, and follow the prompts. Then, come drop day, September 7 at 10am, say ‘Google/Alexa, get my Club Cs,’ and hope for the best.

To sweeten the deal even further, 100 runners-up will score a pair of classic Club Cs. Get yours before the robots take over!