Jordan Brand Introduces The Formula 23
It has been 32 years since Michael Jordan's first signature sneaker, the , hit shelves. Since then, has continued to evolve and innovate, introducing new models while also tweaking elements of the past. Taking style cues from the , Jordan Brand have reinterpreted the classic silhouette for the modern era with all the benefits of contemporary manufacturing techniques.
Dubbed the Formula 23, the new model is lightweight and street-ready, with an injected Phylon unit in the midsole and solid rubber outsole cage for enhanced traction and durability. A neoprene collar has been introduced for a snug and secure fit, while the AJ10's signature webbing, gore lace accents and mudguard have all been retained for a fresh, but familiar, sneaker.
The Jordan Formula 23 is available for purchase now through and select Jordan Brand stockists globally.
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