Kicki Yang Zhang Delivers Two Glittering ASICS GEL-NYCs
Berlin-based artist and model has been kicking goals in the fashion world since her debut campaign in 2018. Having since worked with brands like Gucci, Burberry, and , the opportunities are only just getting bigger for Zhang. are next to collaborate with the star, with the duo having created not one, but two iterations of the in a Chinese guohua-style design that ties back to Zhang’s heritage and artistic style.
The first colourway is a murdered-out rendition that has silver metallic hits striking the overlays on the toe, eyelets, and branding stripes. The design brings eye-catching light to the contours of the silhouette, and the feature is carried across to the other colourway: a delicious baby pink and cream. The pink anchors the cream, white and silver sections of the make-up, hitting the sole, bottom overlay, sock liner and laces. Adding to its strawberry cheesecake aesthetic is the sparkly dark pink gel hiding along the midsole. Both pairs feature a cartoon-style portrait of Zhang on the insole, adding the artist’s stamp to the colab.
Zhang of course also modelled the campaign shoot, showing off the silhouettes in a dramatic Yin and Yang style that also highlighted the GEL-NYC ’s purpose of movement. In fact, Zhang jumped on a trampoline for eight hours to achieve the angelic shots.
The Kicki Yang Zhang x ASICS GEL-NYC in ‘Black/Silver’ and ‘Pink/Silver’ are set to land very soon, hitting shelves on September 26, 2024. Hit the links below to cop.