The Kith x New Balance 990 Collection Will Release This Week
has been busy working with on a massive 990 collection that spans four colourways, commemorating both the 10th anniversary of Kith and the 40th anniversary of the 990 silhouette! Comprising of four generations, , , and 990v4, Fieg has payed homage to his favourite colourways from many of his previous New Balance collaborations. Interestingly, this will also be the first time that New Balance has used full-family sizing on a collaboration. Each of the four styles will be touching down consecutively starting tomorrow June 15 with offering exclusive early access via their newly launched app.
Kicking off this four-pack colab is the 990v4 which references the legendary ‘United Arrows’ collaboration, taking the tones from the original and updating it with pony hair and Napa-like pigskin suede. Second on the list is the ‘Daytona’ 990v3 and was first seen on the Kith x NB1600 back in 2013, taking its colourway from Florida's, Daytona Beach. Next up is the 990v2, dubbed ‘Cyclades’ and was originally inspired by a trip Fieg took to Mykonos, paying homage to the 2016 Kith x NB997.5. Finally, the 990v1 is an ode to the first Kith-exclusive 990v2 and has been called ‘Dusty Rose’.
After a month of teasing, the mega Kith x New Balance 990 collection is finally ready to release! The 990v4 ‘United Arrows’ will release on June 15, 990v3 ‘Daytona’ on June 16, 990v2 ‘Cyclades’ on June 17 and 990v1 ‘Dusty Rose’ on June 18.
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