Nanushka Celebrates 20 Years With the ASICS GEL-KINETIC FLUENT

Founded in Budapest in 2005, Nanushka has brought Central European design to the centre stage of the fashion industry. This is thanks to founder Sandra Sandor’s commitment to craftsmanship and low-impact manufacturing. Nanuska expertly fuses modernity and tradition to create an elegant product offering. Now in 2025, as the brand celebrates its 20th anniversary, they also debut their first collaboration with . The Nanushka x ASICS GEL-KINETIC FLUENT marries the classic design of ASICS with Nanuska’s connection to the natural world.

Releasing as a part of their Crafts for Mind Project, the Nanushka x ASICS GEL-KINETIC appears in two colourways. The first is an all-black pair complemented by white hits on the logo and laces, while the second is grey with a mix of black mesh and silver overlays. On both pairs, the ASICS logo is beautifully embroidered on the side panels, drawing on Nanushka’s refined ethos. The most noticeable element is the addition of the elevated ankle bootie, which is paired with the bungee-style laces that connect to the brand's heritage of movement and nature-focused culture. One of Nanushka’s guiding principles is ‘innovation through craft’ and this is echoed through this collaboration.

The Nanushka x ASICS collaboration is scheduled to be released on March 25. It will be available exclusively online at Nanushka Flagship stores and at Dover Street Market London.