Refresh Your Lineup With These JD Sports-Exclusive New Balance 550s
Surging to the top of the sneaker charts over the past couple of years, the quickly became the ‘IYKYK’ option for those with a keen eye on the latest trends. What was once a long-forgotten heritage hooper has shifted rapidly to rotation mainstay, basking in the limelight as it achieves ongoing success on the feet of so many today. It ticks all the boxes required for becoming a modern sneaker must-have, and with stacks of varied colourways, there’s no shortage of aesthetic iterations for this -roster gem.