The New Balance 740 Gets a Run Out at JD Sports

In an era where meshy runners are having a moment, latest release has further proven they were early champions of the style. Having been around since 1906, the Boston brand have built up a well-stocked archive of vintage running silhouettes to pull from, successfully bringing back updated versions of nostalgic classics like the and . Their latest reissue, the , is another banging retro runner that follows their indomitable formula, and it's returning with some serious noughties flare in two colourways that have just landed at JD Sports.

The NB740 is still in the early stages of its revival, but it didn't come quietly with NB enlisting the help of to welcome it back onto the scene. While that collaborative pair's bright orange and cobalt hues are for those more inclined to a bold palette, the two general releases that have just arrived offer the other half of the coin, coming in more muted, wearable colour palettes. Both start off with a crisp white mesh base and feature a choice of emerald green or blue metallic overlays that make for easy styling while still providing the design with some zing. Like many of NB’s recently-revived runners, the 2024 version also sees the sole unit get a facelift, swapping the OG 2010 sole out for the one used on the . This ideal blend between Y2K aesthetics and modern tech means you can boost your step count in comfort and style.

The two NB740 colourways are available to buy from JD Sports now – hit the link below to secure your size.