13 Feb 2025

Releases NB740 New BalancePartnership

The Only Place You Can Cop These New Balance 740s Is JD Sports

New Balance 740 JD Sports
New Balance 740 JD Sports
New Balance 740 JD Sports
New Balance 740 JD Sports
New Balance 740 JD Sports
New Balance 740 JD Sports
New Balance 740 JD Sports

Based on our sneakersphere meteorology, are set to experience a slew of heat waves this year. There's already been banger releases and debuts to start 2025 off strong, including co-signs on the from , and . The latter have now just debuted a fresh batch of exclusive colourways for those eager for some monochromatic flavour.

New Balance’s 740 model is one of their many flagships making a splash in this year’s sneaker pond, having been brought back from the archive in the tail end of 2024. Interestingly, there was also another 740 that existed in the 80s and it was the signature basketball shoe of legend James Worthy; however, it was actually called the P740 and looked more like a 550 than the newer 740.

The blueprint for the modern day New Balance 740 hasn’t changed much since it returned to shelves last year, mainly because it doesn’t need to! Boasting major 2010 energy, this model was born in a time when mesh and silver went together like ABZORB and a midsole and has been reborn into an era obsessed with metallics and Y2K aesthetics.

For each of these JD-exclusives, the upper has been doused in a full-mesh base layer with contrasting leather overlays and usual ’N’ branding. A large range of colourways have been served up on a silver platter and they all host wearable builds, ranging from creams to classic all-grey.

The JD-exclusive New Balance 740s have touched down on shelves around the globe, so tap that link below to secure yours and keep an eye out for more on the way!

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