New Balance's MADE 997S for ‘Grey Day’ Is Part Classic, Part Contemporary

Renowned for their attention to detail and crisp craftsmanship,  continue to keep another card close to their heart – their unwavering .

Originally used across the brand's early trail models due to its ability to stay fresh even when dirtied up, the choice of grey went against the conventional grain by foregoing the blinding sneaker shades popular in the 80s. Since then, NB have made the neutral tone their own and now, in its second year, ‘Grey Day’ is celebration of their adoration for the trademark hue.

To celebrate the occasion, New Balance has unveiled two distinctive ‘Made in USA’ remixes of , including the game-changing MADE .