The Nike Air Force 1 Low ‘Tinaj’ Is the Very First IRL Sneaker From .SWOOSH
The fusion of technology and sneakers is certainly providing an interesting platform for both designers and collectors. Between NFTs, virtual reality, and the mind-boggling world of generative AI, the simple act of buying a pair of sneakers has become a rabbit hole of possibilities.
virtual brains trust have been busy at work carving out their own space, the .SWOOSH team (pronounced dot Swoosh) ready to launch their very first ‘IRL’ sneaker this week. Dubbed the Low ‘Tinaj’, the model is manufactured in a combination of classic smooth and tumbled leather. Composed in white, black and Playstation-esque blue, the heels are undoubtedly the most playful element of the design, with ‘THIS IS NOT A JPEG’ circling the .SWOOSH logos.
For its part, the .SWOOSH logo features a subtle aesthetic shift from traditional Nike logos, with a simple square pixel sitting alongside the classic Swoosh. Down below, crisp white midsoles compliment icy translucent outsoles.
Importantly, the ‘Tinaj’ is for .SWOOSH members only – specifically those who have bought at least one of Nike’s Our Force 1 boxes. The good news is that you have up until October 16 to do so. The Nike Air Force 1 Low ‘Tinaji’ will launch on .SWOOSH on October 20 for $120.