Nike's New Air VaporMax Plus Gets Faded
new pays respect to an important footnote in history.
In the mid-90s, Sean McDowell inadvertently came up with the design that informed the Air Max Plus by looking at Floridian sunsets. When he started at Nike in 1997, he was tasked with designing a new sneaker called the ‘SkyAir’, a project with Foot Locker, and he remembered those sunsets. He got to work drawing the fade, but others at the company told him that he couldn’t do it; the material tech wasn’t there yet, they told him. But, recalling a fire-like fade on a pair of Nike Flame spikes that he ran in years earlier, McDowell devised a way to sublimate one colour with another and voila: the TN fade was born.
Now, Nike’s newest TN iteration — the Air VaporMax Plus — takes that fade and runs with it. Two new pairs wear suffused tones: one in low-key greyscale and the other in an array of tropical, fruit salad-esque colours.
As with the original project, Foot Locker are the plug for these colourways. Check the calendar below to grab yours.