December Drop: The apricity is notwoways’ Biggest Release Yet
East London’s are back with one last release for 2021 that promises to be their biggest drop yet. Following the from November is the upcoming apricity model, which is based on the white, blue and orange colourway of the exuberance design that launched back in August 2020. This palette has since become an OG combo of sorts for the brand, and that debut design now reportedly fetches triple its retail price on the secondary market.
That statistic may have spurred notwoways to set up the apricity. The brand is, in their own words, ‘marking a temporary departure from the… previous limited-edition releases’ by making more pairs than usual. While their products are scarce by nature, that perhaps is more a result of being a small company. Part of their ethos is ensuring some degree of affordability, which obviously isn’t reflected by high resale prices. Kudos to notwoways for actually listening to their customer base and making more shoes.
Continuing NTW’s tech-meets-trail look, the apricity has knitted bootie uppers and a contrasting sock collar that is locked down by thick rope laces. Underfoot is a heavily sculpted foam midsole that is met by lightly cleated tread rendered in the brand’s signature blue ice. Another distinct touch is the large orange ankle pull tab.
The apricity will release exclusively from notwoways on December 7 at 6PM GMT.