Patta and New Balance’s Upcoming 990v3 is All About Family Ties
Following up on their from early 2021, the crew over at are now readying a new collaboration, arriving in the form of the ‘Keep Your Family Close.’
The MADE-in-USA model brings together two family-owned brands, which forms the narrative and the title of the sneaker collaboration. As such, the sneaker will also be available in kids’ sizes.
The accompanying campaign invites us to one of Patta’s family barbeques, where we can glimpse some of the shoe’s details like a speckled sole, Patta script P on the heel tab, and Patta branding on the heel counter. The shoe is locked down by a sandy-hued upper with florescent green hits.
Select apparel is included as well, such as a crewneck sweatshirt, sweatpants, and t-shirts.
Priced at $220 for adult sizes and $70–$90 for kids, the Patta x New Balance 990v2 ‘Keep Your Family Close’ arrives on September 30 from Patta and then on October 7 from global retailers. Keep it locked to SF for stockist updates as they become available.