The PLEASURES x ASICS GEL-NYC Brings 90s Hiking Energy
The provocative team at continues to expand their footwear journey with Having previously teamed up with the Japanese brand for several collaborations, it's been a while since their last partnership with their most recent project being the in 2022.
PLEASURES are now ringing the collaborative bell again with the ASICS a new silhouette introduced in 2023 that draws on a number of the brand’s old school Y2K runners. Bringing in a fusion of heritage and modern performance running visuals, the GEL-NYC references both the GEL-NIMBUS 3 from the early 2000s and the GEL-MC PLUS V design, a Shigeyuki Mitsui classic from the mid-90s.
Originally shared by brand co-founder via Instagram, the upcoming PLEASURES collaboration exudes a vintage 90s hiking vernacular with colourful pops of egg yolk yellow and two shades of retro pink. Brown suede mudguards help keep things a little more visually restrained, while a lavender ripstop base replaces traditional mesh styling more commonly seen on the GEL-NYC. Elsewhere, PLEASURES’ unique branding is utilised on the tongue boxes.
With official images of the PLEASURES x ASICS GEL-NYC arriving today, the collaboration is confirmed to launch on October 11 for $160. For more on PLEASURES, make sure to check out with the brand’s co-founder Alex James.