PUMA Debut New Cushioning Tech With LQD CELL Origin AR

CELL cushioning has certainly stood the , but that hasn’t stopped the brand from introducing an all-new update on the tech called LQD CELL. Debuting in the LQD CELL Origin AR sneaker, the advancement aims to propel the Big Cat into a new era of athleisure.

Releasing in white and neon yellow colourways, the LQD CELL Origin AR is a hybrid of fashion meets function, and the visible translucent LQD CELL heel section is no doubt the focal point. Soft yet sturdy hexagonal cells in the sole compress and work together with ProFoam to provide added stability, while smaller cells are arranged in a new configuration to further maximise shock absorption.

Adding to the rollout, an enhanced shopping experience will be available to purchasers of the shoe through augmented reality via the LQD CELL AR app.

The limited-edition LQD CELL Origin AR releases on April 4 at PUMA and select retailers worldwide for $120.