Rihanna Introduces The PUMA Creeper

UPDATE: Fresh looks at Rihanna's upcoming Suede Creeper collection in partnership with PUMA. Check them landing at Wish ATL and select PUMA accounts in the coming weeks.

Rihanna and now we're finally being given an indication of what fruits the partnership will produce. Rihanna's personal style has been growing progressively more gothic in recent times, and that evolution is reflected in her first official footwear design for the big cat brand. The 'Puma Creeper' slams a platform sole under a upper, forging a bold new look that has its antecedents in the British punk scene that flourished in the 1980s.

I am so excited to finally introduce the PUMA Creeper to the world,” Rihanna said in a statement. “Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that.'

The first Creeper style, in a black-white colourway, drops as a limited edition pack on September 14th at PUMA.com and select retailers globally starting September 18th. PUMA will host a pop-up store in New York from September 15 to 17 at 312 Bowery Street between East 1st Street & Bleecker Streets in SoHo. This will be the only brick and mortar store worldwide where consumers can purchase the black-white colourway early, as well the other two Creepers colours from the September drop. The PUMA pop-up store will be open from 12 pm - 5 pm on Tuesday, September 15th and 11 am – 7 pm on Wednesday, September 16th and Thursday, September 17th. Limited pairs available for sale during the pop-up and purchases are limited to one pair per person.

The first three colours of the PUMA Creepers will be available through PUMA.com and lifestyle shops worldwide starting September 25th with new colour and material releases in November through 2016.

- Originally Published 15th September, 2015