Sanrio x Reebok Release Gudetama and Hello Kitty Instapump Fury Colourways

iconic has been a canvas for numerous pop culture collaborations , with Japan’s and Gudetama the next characters on the list.

Joining forces with Sanrio, two versions of the familiar sneaker are decked out in distinctive themes based on the two Japanese pop culture standouts. The Gudetama iteration is dressed in the lazy egg’s yellow/white scheme, with his face pictured on the heels and the pump button. Meanwhile, Hello Kitty’s Instapump Fury comes in red/white, highlighted with the famed feline’s bow on the vamp.

The latest Sanrio x Reebok collection arrives in Japan on September 23, with a wider release at Reebok retailers to follow in the coming months. We’ll holler when we get a drop date!