Saucony GRID Web: Graphic Maximalism
Released in the year 2000, the epitomised the seismic style changes rippling through the athletic goods industry at the turn of the Y2K millennium. Conservative minimalism was suddenly on the outer, replaced by oversized ‘cushion’ monsters with thumping midsoles and kinetic uppers.
Some 19 years after its chunky ‘dad-bod’ rump first pounded pavements all over the globe, the GRID Web will return to stores on July 26. Look out!