Game On: PUMA Step Into the Squid Game Universe

In anticipation of Squid Game Season 2, premiering on December 26, 2024, have unveiled a collection that merges the show's iconic aesthetics with their classic footwear. Reimagining two of their staple silhouettes – the and – within the bloody, high-stakes Korean action horror universe, this lethal duo will have fans hyped for the season premiere.

First up is the Easy Rider. Taking cues from the contestants' green tracksuits and the guards' red uniforms, this striking colourway features Squid Game branding on the tongues, insoles adorned with graphics from the infamous ‘Red Light, Green Light’ challenge, and a Young-hee doll hang tag. Then, the Suede dives into the surreal visuals of the MC Escher-like staircase scenes, with layered colour patterns and designs inspired by contestants’ treks from one deadly challenge to the next.

To complete the collaboration, PUMA and Squid Game are also dropping an apparel line featuring classic T7 tracksuits, hoodies, jackets, and accessories that echo the chaotic energy of the hit series.

The Squid Game x PUMA collection is set to launch on December 12. Fans can shop the line globally at PUMA stores, the official PUMA website, and select sports retailers. For more Squid Game-inspired footwear, check out with the TV phenomenon.