Storm Reid Brings Her Atlanta Upbringing to the New Balance CT302
made a huge splash when artists Aminé and Jack Harlow and Emmy-nominated actress and producer Storm Reid signed signed on as brand ambassadors for NB in 2021. Fast forward a few years, and Reid gets a collaborative New Balance CT302, celebrating her Atlanta upbringing in the early 2000s.
‘My first collaboration with New Balance is not only exciting but incredibly meaningful. This campaign is reminiscent of my childhood growing up in Atlanta,’ says Reid. ‘I am so grateful to the team at New Balance for their collaboration every step of the way in designing this shoe together and for being on board to create a campaign that is representative of my roots and the culture of my hometown.’
The collaborative New Balance CT302 features a white nylon upper with suede overlays seen in cream and baby blue, blending synthetic and raw materials on the chunky sneaker. The large N logo appears on the medial and lateral sides in baby blue suede with Reid's custom branding seen on the tongue tag, insole and lace aglets. Cream is seen again on the chunky midsole with the same out-making up the outsole to finish off the sneaker.
The Storm Reid x New Balance CT302 is dropping on August 4, 2023 exclusively via newbalance.com in North America for $100. Check out the editorial photos featuring Storm Reid above.
In other New Balance news, check out the dropping later this week.