Supreme x Timberland FW20 Lands this Week!
recent acquisition by VF Corporation signals a huge shake-up in the sneaker industry, the skate and streetwear giant agreeing to a deal reportedly exceeding $2.1 billion. VF Corp – whose subsidiaries include , , and – are wasting no time tapping into their latest acquisition, the Supreme x Timberland Fall/Winter 2020 collaboration scheduled to land this week.
VF Corp CEO Steve Rendle outlined his plans for the partnership this week, stating the potential revenue for both parties.
‘On a year to date basis, including the impact of COVID-related disruption, Supreme’s revenue has increased in a mid-single digit rate, including more accelerated growth since the launch of the brand’s Fall/Winter season,’ he said. ‘On a full-year basis, we expect Supreme to contribute more than $500 million in revenue.’
Releasing in three eye-catching colourways, the collaboration comes in the form of a classic 6-Inch Premium Waterproof Boot, of course featuring premium nubuck uppers and classic rugged triple stitching. Co-branding appears across both the insoles and uppers.
The Supreme x Timberland FW20 collaboration will see a global release on November 12.
How will VF Corp’s acquisition of Supreme impact sneaker colabs in the future? Make sure to read our outlining what the partnership means for the sneaker industry.
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