Dior by Kim Jones B23 in World's First Luxury Sneaker Raffle at Sneakerboy

One of the most sought-after luxury releases of 2019 so far, the by B23 is set for a special, one-of-a-kind launch at Sneakerboy. Spearheading what's believed to be the world's first luxury sneaker raffle, the opulent offering will be made available to lucky winners in-store at four Sneakerboy locations across Melbourne, Sydney, and the Gold Coast.

Both high- and low-top versions will be up for grabs, sporting Dior’s iconic Oblique logo canvased across the technical canvas uppers. For a distinctive branding hit, the deconstructed black and white rubber sole unit is stamped with a bold Dior logo on the lateral side.

After debuting with a Japan-only release, the B23 has since gone on to sell out globally. As it finally hits Australian shores, you now have the opportunity to be one of a lucky few to cop a coveted pair. All you have to do is head into Sneakerboy locations on Wednesday March 13 to enter the raffle. Winners will be announced the following day, March 14, at 10:30AM AEDT.

Please note the raffle closing times:

Sneakerboy Melbourne, 7PM
Sneakerboy Chadstone, 5:30PM
Sneakerboy Sydney, 6:30PM
Sneakerboy Pacific Fair, 7PM

Winners will be notified by email and SMS, with purchases to be made within 24 hours by logging into SBID with a unique SMS code. Good luck, sneaker boys and girls!