The Nike Blazer Mid Goes Big on the Branding
The is preparing to wear its heart on its sleeve, after official pics emerged showing a heavily branded rendition of the old school baller. But that doesn’t mean it looks like what you might first think when you hear it’s turned the branding up to 11. Instead of enlarging the motifs or slapping more Swooshes across the upper, this design has criss-crossed small ‘Nike Sportswear’ script with slightly larger ‘NSW’ script. The navy and white palette is easy on the eye, while transparent TPU coats the upper for an additional point of difference – while presumably also making it a whole lot easier to wipe off any accidental spillages.
The Nike Blazer Mid is an important chapter in the story of Beaverton’s renowned hardwood heritage, and its modern interpretation is a versatile silhouette that completes a variety of looks. Carefully constructed, the retro rendition also features a throwback Swoosh for historical accuracy, plus a padded collar for modern comfort.
Pairs of this heavily-branded Blazer Mid are expected to hit Nike and selected Swoosh stockists very soon.
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