2010 marked 25 years of the MJ-Nike partnership and also the 23rd anniversary of Jordan Brand. As the legacy of MJ began to be more of a legend's folklore the Jumpman brought in a kid from Chicago to be the face of the brand in Dwyane Wade. Wade was thrusted in to be the frontman for the Air Jordan 2010, standing side-by-side with Mike for the sneaker's rollout. Designed by Tinker and Mark Smith, and a part of Nike's eco-friendly Considered series, the sneaker cut down on harmful materials and construction. The standout feature is a clear TPU midfoot window – probably one of the series’ most peculiar features ever which helps out with ventilation with a bottom-loaded full length Zoom unit in the midsole for impact protection.