UK-based custom sneaker artist Nash Money has been redefining the art of customisation since he first unleashed his destroy-and-rebuild technique upon an unsuspecting sneaker world back in 2003. Preferring an artisan approach rather than simple decoration using paint, Nash takes his kicks apart before piecing them together again by hand with the addition of new fabrics, stitching and design elements to form an altogether new creation. Nash has collaborated with PUMA, DC Shoes, Lacoste and ellesse among other brands.