The New Balance 247 was released in January 2017 and quickly became one of the brand’s most recognisable and popular sneakers. Alluding to the ethos of living life 24 hours a day, seven days a week, the 247 is a lightweight and flexible design. With sock construction and nubuck panelling, the retro-inspired design was carefully considered to produce a next-gen hybrid model perfectly tuned to the demands of today’s generation. The New Balance 247v2 was released in June, 2018.