Taking Control of Their Narrative (TCoTN) was devised by Sneaker Freaker to celebrate the unique women in the footwear community and foster a dedicated space for telling their stories. It serves as a platform to champion diverse voices to inspire, encourage, empower and foster the next generation of women coming into and shaping the sneakersphere. In 2024, TCoTN was taken out of the digital realm and into the real world with a series of events that fosters an IRL connection and creates a dedicated environment for women in the sneaker industry.