The brainchild of Adolf 'Adi' Dassler, adidas emerged in 1949 as a rival to his brother's company, PUMA. Dassler's commitment to performance and innovation led to groundbreaking designs like the adidas Superstar, endorsed by basketball legend Kareem Abdul-Jabbar. adidas cemented their place in sneaker culture with the introduction of the iconic Stan Smith and the adidas Originals line, celebrating their rich heritage while embracing contemporary trends. Collaborations with artists, designers, and cultural icons further bolstered adidas' standing as a brand deeply ingrained in both sports and streetwear, and the now-terminated Yeezy partnership with Kanye West rivalled the success of Nike's Air Jordan line.