On Keep on Keeping on With New Flagship

Swiss powerhouse On have opened their very first Australian flagship at Melbourne’s Emporium.

On’s Aussie store is a 390sqm brick-and-mortar in Melbourne’s Emporium, marking their 42nd global location. Set to incorporate their full range of apparel and footwear for all activities, they’re looking to make this somewhat of a community hub, with an On run club set to take place every Thursday at the Melbourne location where punters can try out their latest in footwear.

‘On’s mission is to create a welcoming, supportive space where everyone can start or enhance their fitness journey while inspiring the human spirit,’ Rebecca Cai, On’s GM for APAC, told Inside Retail.

After being founded in 2010, On have rapidly ascended both in their cultural clout and reliability factor, becoming a go-to for the athletic-inclined and competing with the top dogs. In 2021, the Swiss brand reached new heights by going public on the New York Stock Exchange. Back in September of that year, Bloomberg reported that shareholders were able to raise $746 million towards On’s IPO, which enabled them to join the NYSE. Last year, On reported exponential growth in the Americas region, while other brands struggled with traction in that particular market. On have also made serious strides in their ambassadors, with Roger Federer still acting as the face and actor Zendaya employed as an ambassador. Today the company holds a colossal market value of over $15 billion.

Find On’s Melbourne location here:

Shop G011/287
Lonsdale St
Melbourne
VIC 3000, Australia