The Global GM of adidas Basketball Has Resigned After Nine Years
21 Feb 25
Industry News

The Global GM of adidas Basketball Has Resigned After Nine Years

Jerry Lorenzo’s Latest Assist: Fear of God Athletics Launch NCAA Collection
20 Feb 25
Industry News

Jerry Lorenzo’s Latest Assist: Fear of God Athletics Launch NCAA Collection

The Next Generation of Signature Sneakers in 2025
19 Feb 25
Features

The Next Generation of Signature Sneakers in 2025
Only for the Flock: Nike Unveils LeBron 22 ‘Oregon Ducks’ PEfirstLook badge
18 Feb 25
Industry News

Only for the Flock: Nike Unveils LeBron 22 ‘Oregon Ducks’ PE

The Air Max 95 'Neon' Meets the Nike Book 1
17 Feb 25
Releases

The Air Max 95 'Neon' Meets the Nike Book 1

Shai Gilgeous-Alexander Reveals His Signature Converse: The SHAI 001firstLook badge
17 Feb 25
Releases

Shai Gilgeous-Alexander Reveals His Signature Converse: The SHAI 001

Fear of God Athletics Bring Fresh Colourways to the adidas Basketball IIperformance badge
14 Feb 25
Releases

Fear of God Athletics Bring Fresh Colourways to the adidas Basketball II

Glittering in Gold: the KD 4 'Gold Medal' Returns
10 Feb 25
Releases

Glittering in Gold: the KD 4 'Gold Medal' Returns

The Nike Air Zoom GT Cut 3 Turbo Joins the Stealthy ‘Black Label’ CollectionfirstLook badge
07 Feb 25
Releases

The Nike Air Zoom GT Cut 3 Turbo Joins the Stealthy ‘Black Label’ Collection

Game On: A’ja Wilson Reveals Her Debut Signature Shoe, the A’OnefirstLook badge
04 Feb 25
Releases

Game On: A’ja Wilson Reveals Her Debut Signature Shoe, the A’One

Vanessa Bryant Teases Nike Kobe 6 Protro PEfirstLook badge
04 Feb 25
Releases

Vanessa Bryant Teases Nike Kobe 6 Protro PE

Florida Heat: The Air Jordan 4 ‘Gators’ PE Is Bone-CrunchingfirstLook badge
03 Feb 25
Industry News

Florida Heat: The Air Jordan 4 ‘Gators’ PE Is Bone-Crunching

Luka Dončić Lands in La La Land: Lakers Pull Off Historic TradeathleteFocus badge
03 Feb 25
Industry News

Luka Dončić Lands in La La Land: Lakers Pull Off Historic Trade

The ‘Bok is Back: Reebok’s Engine A Powers UpfirstLook badge
31 Jan 25
Releases

The ‘Bok is Back: Reebok’s Engine A Powers Up

Jerry Lorenzo's Fear of God Athletics Trainer Launches This WeekfirstLook badge
29 Jan 25
Releases

Jerry Lorenzo's Fear of God Athletics Trainer Launches This Week

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Founded back in 2002, Sneaker Freaker is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its pages have documented every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike and Tier Zero sneaker released over the last decade and a half.