On’s Global Dominion Continues with New York and Chicago Flagships
With everyone and their grandma chasing runner’s high lately, it’s no surprise that performance brands are taking off. Swiss sportswear brand On are particularly skyrocketing, with a in revenue between Q1 2020 and Q4 2023. As a result, they are expanding their global store presence, with a recent flagship opening Down Under in Melbourne. Now, they’ve announced two more new stores, one in Chicago and the other in New York. This will be the first On store in Chicago; however, it’s their third in the Big Apple. With the addition of these stores, On have now more than doubled their number of stores in the United States in less than year – the rapid growth reflecting their increasing presence on the pavement.
General Manager of On Americas Dan Schade stated, ‘These flagship stores are a testament to On’s growth in the Americas, and we couldn’t be more excited to expand our brand presence in two iconic cities. These spaces are more than just stores—they’re where the full expression of the On brand comes to life, embodying everything we stand for: premium design, high performance and sustainability, tailored to meet the needs of our customers and foster community in each market.’
The fresh New York City store is the largest, with the whopping 4,596-square feet space in the Flatiron district joining the existing SoHo and Williamsburg stores. The architecture and design blends the history of the 1930s building it’s in with modern Swiss features to create a dynamic representation of On’s brand. Over in Chicago, the store is situated in the busy Rush Street district and opened up just in time for the Chicago marathon.
Both retail spaces are also hubs for community engagement, as they will host On’s weekly run club along with other events and group runs.
Store locations and hours:
On NYC Flatiron
162 5th Ave, New York, NY 10010
Open: Monday through Saturday 10am - 8pm and Sunday 11am - 7pm
On Chicago Rush Street
1043 N Rush St, Chicago, IL 60611, USA
Open: Monday through Saturday 10am - 8pm and Sunday 12 - 5pm