ICYMI: The Sydney Marathon is now officially part of the Abbott World Marathon Majors! This is a big deal for the Australian running scene, and by extension, ASICS – who are the presenting partner. Celebrating this mega milestone, the Kobe-based brand are launching a special edition of one their premier running sneakers – the NOVABLAST 5.
This iteration is inspired by Sydney, and pulls its colour palette from the iconic harbour and skyline – particularly the clouds that sit atop the city during the marathon. The vibes continue with a Harbour Bridge print on the insole, alongside Sydney Marathon branding on the lateral heel.
‘For us, creating such a unique design isn’t just about aesthetics; it's about offering runners a deeply personal and commemorative connection to this monumental event,’ said Mark Brunson, managing director at ASICS Oceania. ‘The shoe's Sydney-inspired aesthetic – from the Harbour Bridge print to the distinctive colourway – is a tribute to our incredible city and the collective spirit of every runner striving for their goal. This shoe isn't just about providing comfort; it's a memento of an unforgettable journey from preparation through to race day, of both the body and the mind.’
The NOVABLAST 5, a fan favourite with runners, is part of ASICS' ‘bounce’ series. This particular iteration comes correct with FF BLAST MAX cushioning, and is the only sneaker in their arsenal to boast full-length use of this foam. The upper has been crafted with a jacquard mesh, and features a gusseted wing-tongue to ensure midfoot lockdown.
The official Sydney Marathon ASICS NOVABLAST 5 will be exclusively available via the brand’s Australian channels and through select stockists on August 5.
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