Prime Time Cleats: Nike Reworks the Air Diamond Turf for the Field

Deion Sanders’s sneaker arsenal is a testament to his legendary career as one of the greatest two-sport athletes in history. Dominating both football and baseball, Prime Time left an indelible mark not only on the field but also in the sneaker world. His iconic Air Diamond Turf series with Nike remains a cornerstone of performance-meets-lifestyle design, especially revered by sneaker enthusiasts when classic colourways like the ‘Emerald’ or the ‘49ers’ editions resurface.

As the NFL playoffs ignite the gridiron, Nike are reviving Sanders’s legacy with a modern twist: a Diamond Turf engineered specifically for the football field. Paying homage to his electrifying tenure with the Atlanta Falcons (1989–1993), the cleats drop in an OG white, black, and red ‘Falcons’ colourway. Featuring a Vapor Edge plate, a popular innovation introduced in the early 2020s, the cleat offers unparalleled speed and traction for today’s athletes. The design seamlessly blends performance with retro appeal, boasting a sturdy throwback midfoot strap and bold golden mesh panelling, delivering that unmistakable Prime Time swag.

Deion Sanders's cleats are set to launch at Nike and select retailers on January 30, priced at $220. Known for his bold and flashy persona, Sanders has built an impressive sneaker legacy through standout collaborations and special editions. To dive deeper into Prime Time’s iconic journey, check out our comprehensive recap of the legendary Diamond Turf series!