Fresh Off the Fairway: Eastside Golf Tee Up Next Nike Colab
Eastside Golf and Nike are back almost one year since their very first colab. No strangers to linkups, the Olajuwon Ajanaku and Earl Cooper–founded label launched in 2019 with the mission of championing diversity in the sport, and has previously teamed up with Jordan Brand on a series of models, including the AJ1 High and Air Jordan 12.
Having already worked across the Air Max 1 and Zoom Victory Tour 3, this time the partnership turns it focus to the Beaverton crew's later model's: the Air Max Plus and Victory Tour 4. Part of Eastside Golf’s upcoming 'Take Flight' collection, the Tuned Air icon has been reworked to feature new TPU overlays spelling out 'Eastside' in a groovy, ’70s-inspired font. The build remains in keeping with the mono theme, pairing a lighter blue base with darker overlays, while the Swoosh and midfoot plate feature a subtle metallic sheen. Gold lace tips add a premium touch, and although not shown, Eastside Golf branding likely appears on the tongue or insoles.
Elsewhere, the Victory Tour 4 lands in a clean white and baby blue colourway, with cursive Eastside Golf branding tucked inside the Swooshes and a stitched logo on the heel. Part of Nike’s Victory Tour Series, which is built around premium materials and smart tech for serious golfers, it’s the patented Zoom cushioning that steals the show!
