LeBron’s Prime Time Moment: Nike LeBron 21 ‘Prime ‘96’

King James is tipping his crown to the Prime Time era with the Nike LeBron 21 ‘Prime ‘96,’ a hard-hitting tribute to Deion Sanders’s legendary Air DT Max ‘96. Merging LeBron James’s court dominance with Sanders’s unmistakable flair, this multi-sport homage is laced with fire-red aggression.

Arriving this month, the court-ready ‘Prime ‘96’ takes design cues directly from the turf terror himself. The upper features crisp white leather with jagged 'Varsity Red' overlays, mimicking the ripped aesthetic of Sanders’s mid-90s football shoe. Hits of black add definition, while a mini golden Swoosh and flame-wrapped midsole deliver maximum heat. LeBron’s logo sits proudly on the tongue, reinforcing the royal crossover of two sporting titans. The build isn’t all throwback, though. Under the hood, the sneaker boasts a full-length Zoom Air setup that is engineered for explosive bounce and responsive comfort.

Of course, Deion Sanders is a prime time player in the sneaker game. His sneaker journey began with the Nike Air Diamond Turf in 1993. Built for both football and baseball, it embodied Sanders's rare two-sport dominance. Its standout midfoot strap and high-cut design became instantly iconic. Nike followed up with the Air Diamond Turf II, which featured even bolder branding and a sleeker build. But it was the Air DT Max '96 that cemented Deion’s place in sneaker lore. With claw-like red overlays ripping across a black-and-white base, it was part cleat, part chaos – all Prime Time energy.

Releasing in full family sizing for $180, the Nike LeBron 21 'Prime ‘96' will hit Nike SNKRS and select retailers globally.

For more on Sanders, make sure to check out a brief history of the Nike Air Diamond Turf.